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Sunday, August 21, 2011

The (real) state of the cloud, 2011

You can tell when an industry trend starts hitting the wall: Salespeople stop talking about it. A few sources have told me that, these days, when customers get a sales pitch that leads with "the cloud," they reply with a look that says: "If I hear 'the cloud' out of your mouth one more time, I'm going to kill you," or something to that effect.

Ironically, just when the cloud "brand" is faltering, the real-world value of this fuzzy collection of technologies and techniques is clearer than ever.

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