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Sunday, May 29, 2011

IBM's mobile strategy: Anybody but HP or Microsoft

Big Blue doesn't make a smartphone or a tablet, doesn't have its own mobile OS, and doesn't make glitzy commercials touting its mobile strategy. But IBM is quietly increasing its mobile footprint with offerings keyed to enterprise collaboration and a multiplatform strategy that features compatibility from devices running Apple's iOS, Research in Motion's BlackBerry, and Google's Android.

There's one other thing that IBM doesn't do these days: make and sell PCs. And that's one reason why its push for mobile devices is such a good strategic fit.

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